TheHotAs

Pattern design for men’s underwear apparel. I developed the brand’s first collection, consisting of three designs, each built around its own distinct concept and visual theme.

THE HOT AS

Some time ago, I was in charge of designing the first collection for a new men’s boxer brand called TheHotAss, based in the Netherlands. I created both the brand’s logo and the three designs of the collection: Matrix, Saturn, and Lekker. The collection featured strong concepts, allowing me to build playful worlds through characters and graphic elements.

MATRIX

Matrix Theme

SATURN

Saturn Theme

LEKKER

Lekker Theme

SKETCHES

THANKS FOR WATCHING!
If you’re interested in collaborating on a creative project, an IP, or any idea that needs a strong visual identity, I’d be happy to connect.

📩 Let’s collaborate
email: danilolaynes@gmail.com
Instagram: @danilo.laynes
Website: danilolaynes.com

Always open to building work that actually makes an impact.

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